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What is Betfair?

Betfair is the world’s leading betting exchange, a concept it pioneered.

All bets on Betfair are placed there by users who either want to bet for a selection or outcome in the normal way (back), or bet against a selection or outcome (lay). Bets are matched between people with opposing views.

In addition to the exchange Betfair has an established games portfolio, including Betfair Poker, Betfair Casino and a number of exchange-enabled games.

Betfair is a licensed bookmaker in the UK. It also has licences in Australia, Malta, Austria and Germany.

Why Betfair?

Betfair offers you unprecedented choice, value and control.

• You can bet that an outcome will happen (back) or that it won’t happen (lay).
• You can choose the odds you want to play at
• You can bet whilst the game is in play.
• You can play on a range of products and innovative games

How do I use the Exchange?

Back or lay

When you “back” a selection (be it an individual, a team, horse, dog or other), you are betting that it will win. This is just like betting with a conventional bookie.

When you “lay” it, you are betting against it winning. For example, if you’re betting in a market on which team is going to win the Premiership and you lay Man Utd, you offer odds to other punters who wish to back Man Utd. If Man Utd don’t win, then you pick up the backer’s stake. If Man Utd wins, then you pay out. This is what bookmakers traditionally do.

Although Betfair knows who is on each side of every bet matched through the exchange, you never know who you are betting against. Your privacy and the confidentiality of your bets is maintained by Betfair’s secure site.

Choose your odds

If you want better odds than are currently available, you can place an order for a better price, but be realistic because there has to be somebody prepared to lay the bet at those odds, and vice versa.

Take a look at the odds before an event and you will see them change as Betfair members back and lay their bets. The odds often improve nearer to the off as the number of people in the market increases.

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William Hill offers over seventy years of bookmaking experience and serves hundreds of thousands of clients through the UK’s largest retail betting estate, a market leading telephone betting service and an exciting array of online betting and gaming opportunities.

Licensed and regulated in the UK, quoted on the London Stock Exchange and a FTSE 250 company, when you bet with William Hill you bet with complete confidence.

In short, William Hill is universally recognised as one of the world’s leading betting and gaming organisations.

Sign up with William Hill and you are eligible for the following bonus offers:

Online betting - £25 free bet.

Online casino - £50 free bet.

Online poker - £250 free bonus.

Online bingo - £20 free bonus.

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